ONTVLab
Digital TV Innovator
Your new universal remote control.
A unique fully-featured solution.
With a flexible back-end platform, a simplified middleware and a powerful application, ONTV is a unique solution that aims to strengthen the operators’ position within the content delivery and user experience ecosystems.
A deep immersion
into content
Powered by cutting edge tools and advanced features, the experience enables in-depth content discovery through incredibly smooth and intuitive navigation.
Personalised Home Page
Remote Control
Content description
Advanced visual EPG
Analytics in 3 steps
A wide range of granular analytics for a better understanding of your audience.
Scroll to learn more1. Improve onboarding
Full insights about customers’ journeys
in-app.
2. Create engagement
Better understanding of contents selection and users’ habits.
3. Increase retention
Identify external sources that bring your customers back.
Analytics in 3 steps
A wide range of granular analytics for a better understanding of your audience.
Scroll to learn moreCollecting, analysing and leveraging accurate data is now a key factor of success in the content delivery ecosystem. Get on a path to data-driven decisions.
ONTV granular analytics provide you with a deeper understanding of your users’ journeys and content consumption habits to ultimately improve retention.
1. Improve onboarding
Full insights about customers’ journeys
in-app.
Understand how users interact with your product for the first time and optimise onboarding.
Get to know all users’ paths that lead to successful content consumption.
# User logins
# In-app interactions and events (clicks, scrolls)
# Weekly & daily active users
# Weekly return user percentage
# Unique users count
2. Create engagement
Better understanding of contents selection and users’ habits.
Track content open, completion and drop off rates to identify your most valuable content. Categorise content and cross analyse with users’ habits to define profiles.
# Most popular content
# Content open rate
# Time spent on content
# Content completion rate
# Users’ interests by content genres
3. Increase retention
Identify external sources that bring your customers back.
Now track your marketing and communication efforts from end to end. Identify which sources attract your users and cross analyse with content types or users’ behaviours.
# Referral source
# Conversions to signups
# Targeted messages according to source
Why ONTV?
Agility
Moving the intelligence from the STB to the universal application, ONTV created the most agile solution on the market. From regular feature updates all the way down to bundling features into subscriptions, your offer always adapts to customers’ requirements.
Security
ONTV is a proprietary solution built on trusted hardware chain. Its simplified software architecture drastically reduces the surface for attacks. It is by essence a secured platform, more hermetic to external threats than any open source solution.
Cost Efficiency
Specifically created to alleviate PayTV operators’ pain points, ONTV also strongly improves both:
Capex: A lighter middleware in the Set Top Box reduces production costs.
Opex: Workflows optimised by maintaining only one user interface in the app.
Time to Market
Thanks to off-the-shelves features, a turnkey app and a very flexible middleware build, ONTV provides a ready-to-deploy solution drastically reducing time to market down to 6-8 months. Quality assurance (QA) and key pre-certifications included.
Ready for enhanced TV & revenue stream diversification?
Second screen content immersion, flawless social media integrations, affiliate e-commerce opportunities, targeted and personalised advertising are just a hint of the incredible depth of new possibilities with ONTV.
Blog
IBC2019 – Broadband TV News exclusive interview
Android TV: security, a new challenge for PayTV operators
The Importance of a Thoughtful UX Strategy
